Arena Executive Committee

Arena is run by industry people for industry people.  Our Executive Members are all successful and respected foodservice and hospitality professionals who believe in the vital role Arena plays in keeping the industry connected.  These passionate individuals invest their valuable time, knowledge and expertise in Arena to ensure that we continue to benefit our members and the wider industry.

Steve Norris

Chairman, Arena

Steve Norris, sales director at Nestlé Professional, is a well-known, liked and respected figure within the foodservice and hospitality industry. His extensive experience and passion spans over 30 years and his impressive foodservice career includes national account manager at Bidvest Foodservice, national account controller, RHM Foodservice, and wholesale controller leading to sales director at Nestlé Professional.

Steve is a long term supporter of Arena and fully understands its role and value within the industry. 

Lorraine Wood

Director, Arena

Lorraine is Arena.  She is a natural networker and knows how to put on a great event!  Her extensive event management expertise and skill is evident at every Arena event.   And having worked in the foodservice and hospitality industry for over 20 years, most notably as director of The Restaurant Show and Head of Events for the Publican Awards, it’s also clear that there aren’t many industry names that Lorraine doesn’t know.  

Andy Kemp

Vice Chairman, Arena

Andy Kemp is group sales director of Bidfood and is responsible for all corporate/group accounts.  He is the past Chairman of Arena and has sat on the Executive Committee for 18 years. 

He is a Fellow of the Institute of Hospitality, a Founder Director of the One and All Foundation and Board member of Springboard UK.

Peter Green

Treasurer, Arena

Peter Green is the managing director of FusionFSM a company specialising in the foodservice market place, providing outsourced sales resources and research services to food manufacturers and suppliers.  Peter is a Fellow of the Institute of Hospitality and prior to FusionFSM had an extensive career in contract catering. He has been in foodservice for 39 years and a member of Arena for 10 years.     

Tim Adams

Director of Marketing and Corporate Sales

Tim began his career in foodservice back in 2002 and has gained invaluable experience from a variety of roles over the past 16 years.  In his early career, Tim worked within the buying team before moving into customer development, which ultimately led to his current role as Director of Marketing & Corporate Sales.  Tim oversees the corporate accounts team and customers, as well as the contracts and tenders, corporate marketing and customer and channel marketing teams.  Tim joined Bidfood back in 2004 having spent the previous two years at foodservice provider, Brakes in their purchasing department.

Peter Backman

Peter enlightens his clients about the opportunities in foodservice. He works closely with senior people in operating companies, investors and suppliers.  He has been involved in the foodservice sector for over 30 years. He founded Arena and, together with Naomi Arnold, was the inspiration behind its development.

Andrew Allen

Commercial Director and Partner, Biff's Kitchen

Andrew represents the challenger brand side of the industry on the committee.  Having co-founded his first business, Snaffling Pig, as a passion project, he grew it to a nationally known brand before leaving to focus on plant-based business.
Andrew is currently Commercial Director and Partner at vegan ‘junk’ brand Biff’s, in addition to being an advisor, NED or investor in a number of other F&B businesses including Oggs and Olly’s Olives. 

Andy Chappell

Chief Operating Officer, Key Accounts, ISS UK & Ireland

Prior to joining ISS, Andy spent the majority of his career in the hospitality industry.  He joined ISS in 2008 as the Director of Operations UK for the Food & Hospitality Division.  In 2011, he became the Managing Director of the Food & Hospitality business unit, transferring September 2014 to run the Barclays account UK & Ireland region as Managing Director. In February 2017, he became Chief Operating Officer and a member of the UK & Ireland Executive Board, responsible for the Private Sector Key Accounts for ISS UK and Ireland.

Matt Collins

Trading Director

Matt Collins is the Trading Director at KP Snacks. KP Snacks, part of the Intersnack Group, is the UK’s number one manufacturer of nuts and number two manufacturer of bagged snacks, making some of Britain’s most iconic snack brands including McCoy’s, Hula Hoops, KP Nuts, Butterkist, Tyrrells, Popchips & POM-BEAR.

Previously, Matt held numerous roles at Premier Foods across his nine years of service after starting his career at Tchibo Café Service. He graduated with Honors from the University of Brighton with a degree in Food Retail Management.

Ann Elliott

CEO, elliotts

Ann runs Elliotts, the UK’s leading Leisure and Hospitality marketing agency. A love of food and drink has been at the heart of Ann’s career since originally joining Whitbread where her roles included Marketing Director: Beefeater, Marketing Director: Pizza Hut, Regional Operations Director for 280 WPP pubs and Marketing Manager: all Whitbread Ales. In 2001 Ann left Whitbread to set up Elliotts.

Ann has been an Oxford Brookes mentor for nine years, a Catey’s judge for eight years, a member of the Arena committee for 10 years, and speaks and contributes to industry events.

Coral Rose

Managing Director, Country Range Group

Coral started her foodservice career in 1993 with Watson & Philip (Brakes) and after 10 years with the distributor, moved on to RHM to gain manufacturing experience. Her role before joining Country Range Group in 2010 was as a consultant involved with creating marketing and brand strategies for both brand owners and distributors within foodservice. She took over as managing director for CRG in November 2013.

Paul Whiteley

Food Purchasing Director, Greene King

Paul Whiteley is Food Purchasing Director for Greene King, the country's leading pub retailer and brewer, with over 2,900 pubs, restaurants and hotels across the UK. Paul has over 20 years’ experience in the hospitality sector and has been attending Arena events for over 12 years. Paul joined Greene King in September 2018, and prior to this spent 10 years at ISS Facility Services as Procurement Director. Previous to this Paul worked in a number of customer development roles with Brakes and Bidfood before moving into purchasing in 2010. 

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